The Isfahan City Center Applied Science and Technology Center is one of the most modern centers in the country, having commenced its operations in the heart of the city since 2013. Prestige Land Iran, aiming to train a workforce aligned with the needs of society and to enhance the quality of educational institutions, has established this center. The center operates under the supervision of the Comprehensive University of Applied Science and with the approval of the Ministry of Science, Research, and Technology.

Credit/ Ostudio

CREATIVE DIRECTION, DESIGN/ Parisa Favaedi
DESIGN/ Mahtab Mazaheri

We undertook the rebranding of the Isfahan City Center Applied Science and Technology Center with a focus on creating a vibrant and modern identity that reflects the essence of knowledge and education. By incorporating bright and joyful colors that symbolize the pursuit of learning, we aimed to breathe new life into the brand. The circular form was chosen as a central design element, representing unity, inclusiveness, and the continuous journey of education.

In addition to redesigning the visual identity, we also developed a comprehensive brand book that outlines the brand’s guidelines, ensuring consistency and clarity in all future communications. This brand book serves as a cornerstone for the center’s identity, providing a cohesive framework for how the brand should be represented across various platforms and mediums. Our approach not only refreshed the brand’s visual presence but also aligned it more closely with the center’s mission to foster education and innovation.

We also launched a creative enrollment campaign for the university with the hashtag #ItAllStartedHere. As part of this campaign, we designed posters featuring the campaign’s slogan. These posters were covered with sticky notes, each containing a QR code leading to the university’s website and various phrases about the university. People could take one of these sticky notes, and as more notes were removed, the campaign slogan gradually became visible, creating a visually impactful and meaningful experience.

The university needed promotional materials like flyers, but instead of traditional flyers, we designed them as special bookmarks with a unique material, encouraging students to keep them. On the bookmarks, we wrote, “Keep me; I’ll make a great bookmark for you.”