NABAT / 2020
” Nabat ” is a Bohemian-style cafe and bakery that primarily focuses on serving coffee and baked goods. It offers a cozy, warm, and family-friendly atmosphere, providing a space for relaxation and enjoying quiet, social moments. With Bohemian-inspired decorations and interior design, it creates a friendly and pleasant environment for visitors. In designing the visual identity of Café «Nabat,» our team aimed to create a harmonious blend of elements that reflect the unique identity and values of this brand.
Credit/ Ostudio
CREATIVE DIRECTION, DESIGN/ Parisa Favaedi
DESIGN/ Mahtab Mazaheri, Mehdi Hoseini, Farnaz Kiumarsi
The design of Café “Nabat’s” menu, where each page is dedicated to a specific category with a color chosen accordingly, is an intelligent and artistic approach to creating distinction and an appealing visual experience for customers. This design not only helps with clarity and quicker access to menu information but also uses specific colors for each category to evoke a fitting emotion in the customer’s mind.
The page dedicated to **cold beverages** is designed with a light blue color. This color effectively conveys a sense of freshness and coolness to the viewer, complemented by images of ice and fresh fruits.
The **coffee** page, with its dark brown or reddish-brown color, evokes the warmth and authenticity of enjoying coffee. Coffee beans and the warm steam rising from the cup reinforce the sense of coziness and comfort, with wooden themes further deepening this feeling.
This design, through the use of colors and images appropriate to each category, provides a unique and enjoyable experience for customers and distinctly showcases the visual identity of Café “Nabat.”
On Café “Nabat’s” packaging, excerpts of poetry or special phrases are written, such as “The sweetness of Nabat is you” or “From your lips, sugar flows when you smile.” This approach not only aligns with the café’s name but also conveys a poetic and delightful feeling to customers. These beautiful and meaningful phrases turn each package into a small work of art, creating a unique and memorable experience for customers.