NOVIN LASER SABA / 2018
”Novin Laser Saba” is a designer and manufacturer of technological laser products and a leader in the Iranian industry. This knowledge – based company has succeeded in designing and producing all kinds of industrial, medical and academic laser products by benefiting from several years of work experience.
Credit/ Ostudio
CREATIVE DIRECTION, DESIGN/ Parisa Favaedi
DESIGN/ Mahtab Mazaheri, Farnaz Kiumarsi,
The logo was meticulously designed to reflect the innovative and leading-edge identity of “Novin Laser Saba.” It symbolizes the company’s expertise in laser products and is crafted to be memorable and consistently represented across all products and visual communications.
The website for “Novin Laser Saba” was designed with a user-centric approach, ensuring that it not only provides comprehensive and accurate information about the company’s products and services but also aligns aesthetically with the brand’s identity. The website is crafted to offer a seamless and exceptional user experience.
The catalog designed for “Novin Laser Saba” is a unique piece featuring 4 panels and a special cut in the middle of one of the pages. This creative design offers a visually engaging and distinctive experience, showcasing the company’s products and services in a creative and memorable way.
The exhibition booth for “Novin Laser Saba” was designed and executed with careful attention to brand identity, ensuring that visitors immediately connect with the company’s expertise in laser products upon entering. Every element of the booth’s design is aligned with the brand’s visual identity, creating a memorable and impactful presence at various exhibitions.
The brand book was developed to include all the guidelines and principles for the proper use of the company’s visual identity, covering the logo, colors, typography, and presentation across different media. This brand book serves as a comprehensive guide to maintaining consistency and cohesion in all visual communications for “Novin Laser Saba.”