ZAAQ / 2024
Zaaq is a brand that specializes in designing and manufacturing luxury furniture and home accessories. This brand produces some of the most unique products in the industry, with each item being produced in limited quantities, making it accessible only to a select group of individuals. In crafting the identity of Zaaq, our goal was to clearly convey the exclusivity and uniqueness of this brand to its audience.
Credit/ Ostudio
CREATIVE DIRECTION, DESIGN/ Parisa Favaedi
DESIGN/ Mahtab Mazaheri, Mehdi Hoseini
Zaaq employs a striking color palette of red, black, and white, where the red is used sparingly yet distinctively, adding a touch of exclusivity and emphasis to the brand’s identity. The careful and intentional use of red highlights the brand’s attention to detail and its commitment to standing out in a sophisticated way. Complementing this, a custom-designed font has been created for Zaaq, reflecting a minimalist and pixelated aesthetic. This font not only enhances the modern and edgy feel of the brand but also reinforces its unique and avant-garde character, making Zaaq instantly recognizable and memorable in the luxury market.
The Zaaq website is one of the largest and most impressive websites ever designed by our studio. It features a distinctive design and an exceptional user interface, all while maintaining a minimalist aesthetic. The site’s unique design and seamless user experience reflect the brand’s commitment to exclusivity and sophistication, making it a standout project that perfectly embodies the essence of Zaaq.